Mobile e-commerce could be brought to developing country consumers
By Hicbd
Mon Nov 22 2021 2:34 pm
"75% of Africa’s 489 million mass-market consumers are middle to low-income consumers. Due to poor quality road infrastructure, the distribution of consumer products to this population is highly inefficient, resulting in reduced choice and higher prices. Copia provides a platform for these consumers to gain access to a variety of products that are delivered at their convenience. We are uniquely placed to capitalize on key African megatrends: a fast-growing, young population with rising spending power and rapid adoption of mobile services."
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