Pitches that invite collaboration could be more effective
By Hicbd
Thu Nov 12 2020 1:02 pm
"The pitches that were effective were pitches that weren't this kind of vaudeville act where you're awaiting your applause, but were pitches that invite the other side in as a collaborator for you to co-create things. The objective of a pitch is to begin a conversation and a collaboration, period, full stop."
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