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Ad Tech could be an internet bubble

By Hicbd
Tue Oct 20 2020 2:02 pm

"To begin, most of the people responsible for ad spending have no idea where their ads are actually running, let alone how they’re performing, and certainly have not brushed up on the latest research papers. That’s especially true for the small and medium-size businesses that make up the bulk of Google and Facebook advertising customers."

URL:
https://www.wired.com/story/ad-tech-could-be-the-next-internet-bubble/
https://www.wired.com/story/google-ad-market-regulated-like-stock-market/
https://www.wired.com/story/can-killing-cookies-save-journalism/

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Categories:
Journalism Internet / Websites Digital Marketing / Advertising Ad Tech Marketing Advertising / Brand Strategy

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