Public transportation could sell holiday merchandise / arrange festivals
By Hicbd
Tue Dec 10 2024 2:07 pm
"San Francisco’s market for public-transportation-branded merchandise is booming, just in time for the holidays. BART unveiled its holiday collection — headlined by the fourth iteration of its ugly sweater — Monday, nearly three weeks after the San Francisco Municipal Transportation Agency unveiled its own cotton-acrylic jumper. Officials with the agencies told The Examiner riders have reacted positively to their seasonal offerings. The merchandise is effective at building camaraderie among riders eager to show their pride for transit agencies while also increasing brand awareness, they said."
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