The supermarket ethnic aisle could be revamped / renamed / integrated
By Hicbd
Mon Aug 30 2021 12:04 pm
"Adnan Durrani, the founder of Saffron Road, said his premade sauces like Thai red curry and tikka masala sell significantly better when incorporated with all the other sauces...Yet that is precisely why some purveyors want their products to remain in the ethnic aisle: They don’t want to dilute the foods’ identity in the effort to sell to a wide audience."
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