Media / news / social media / journalism could not be influenced by the pharmaceutical industry
By Hicbd
Mon Sep 5 2022 10:56 am
"DTC advertising more than quadrupled in the timeframe of the analysis. That is, money spent on DTC—mostly TV commercials and glossy magazine ads—went from $2.1 billion in 1997 to $9.6 billion in 2016. And of that $9.6 billion, about $6 billion was for marketing prescription drugs, the analysis found. That boom in DTC ads “increases the need for clinicians to help patients understand product claims, medical need, cost, and nonmedical alternatives,” according to health policy experts Selena Ortiz, of Pennsylvania State University, and Meredith Rosenthal, of Harvard."
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