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Advertising / scripts / creativity could be crowdsourced

By Hicbd
Tue Sep 21 2021 4:03 pm

"One Rule. One Minute. Create an Ad. We promote brands & causes via social media by challenging our creative community on Twitter to respond with instinctive ideas to daily advertising briefs & reward the best entries. All submissions are retweeted to our 34,500+ followers, which generates millions in reach every single day, enabling brands to interact with huge audiences in an engaging, cost-effective way whilst creating quality content."

URL:
https://www.bankofcreativity.co.uk/one-minute-briefs
https://www.thedrum.com/topics/one-minute-briefs
https://digital.hbs.edu/platform-rctom/submission/amazon-studios-experiment-in-crowdsourcing-scripts-were-they-right-to-abandon-open-innovation-in-developing-new-content/

URL Credit

Categories:
Crowdsourcing Creativity Screenwriting Entertainment Industry / Hollywood Advertising / Brand Strategy

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