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Ad agencies could revamp account management

By Hicbd
Mon Oct 19 2020 3:06 pm

"I believe that there is another, completely overlooked factor at play in the decline of the ad agency: the decimation of account management. Lenderman touches on this indirectly, noting that'too many recent campaign proposals that I’ve seen are anemic in the strategy upfront,” and calling on agencies to “champion the strategy.'”

URL:
https://www.therightbrainstudio.com/the-lost-art-of-account-management-the-decline-of-the-ad-agency/
https://www.trinityp3.com/2020/01/decline-in-client-agency-relationships/
https://mumbrella.com.au/its-time-to-put-the-accountability-back-in-account-management-514687

URL Credit

Categories:
Marketing Advertising / Brand Strategy

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