Pillows could prevent wrinkles / aging
Children could build forts with play couches
Pillows could have built-in speakers
Pillows could be made out of buckwheat
Sleepmuffs could help with sleeping
Pillows could be cubes
Menotech could help women with menopause
Beds could have aromatherapy sprays
Sleeping style and pillows could prevent neck/back pain
Pillows could resemble ostriches
Pillows could be customizable