The perfume / fragrance industry could be more transparent / ethical
Scent beads, fabric softener, dryer sheets could be bad for laundry, health, and the environment
Perfume / cologne could be affordable, high quality, non-toxic, and cruelty-free
Homes could smell like the holidays
Human scents could be used in dating
Perfume could smell like a person / pet
Perfume could smell like the natural world
Perfume could smell like a bookstore
Forest products could be harvested easily to prevent deforestation
Perfume/cologne could smell like space
Beauty products could be free of potentially harmful ingredients