Nicotine products / gum / lozenges could be better / help people quit
Drinks, food, or gum could be euphoric (contain CBD, adaptogens, nootropics, botanics, caffeine, or hemp extract)
Birch trees could be tapped for water, beer, syrup, kvass, and flavor
Candy and gum could be without sugar / good for teeth
Shoes could be made from recycled gum
Conifers (spruce, pines, firs) could be used in tea, syrups, and other foods/drinks